Branding, Art Direction, Graphic Design, Photography, Web & UI / UX

Client: TOURIST One HUNDRED ml

Clothing & Apparel

TOURIST One HUNDRED ml is an up-and-coming clothing & apparel company, focusing on transforming functional travel gear into trendy streetwear and trendy streetwear into functional travel gear.

Assignment:

– Concept Development

– Art Direction

– Brand Identity / Visual Identity

– Apparel Design 

– Labeling & Packaging 

– Photography - Product, Campaign & Promo shots

– Web Design & UI / UX

– Marketing Strategy - Social Media & Influencer Marketing Strategy

Objective:

Branding:

Create a strong, fresh and attractive visual identity across all digital and print platforms, that stands out amongst its competition in the streetwear and fashion industry. Keywords; clean, minimal, fresh, retro, crispy. Vibe; trendy streetstyle with a retro-feeling meets functional traveling, creating practical yet fashionable everyday streetwear.  

E-commerce Website:

With a focus on e-commerce revenue, the goal was to create an appealing, intriguing and inviting website, that exudes user-friendliness– easy, quick and pleasant shopping. For the interface, the main approach was ”fresh & minimal", an "easy on the eyes” design, where the products are the main focal point.

Marketing Strategy:

Marketing through social media and influencer marketing. Campaign concepts; ”Stay fashionable whilst still being functional”, "Make your traveling more trendy and personal”, ”Bring your latest trip into your everyday wardrobe and your everyday wardrobe into your upcoming trip”, ”Where you’d rather be" - If you could right now, where would you go?”. 

E-commerce website launching in the fall of 2018.

*Project is still in the works.

Branding, Art Direction, Graphic Design, Web & UI / UX

Client: UNITD.

Blog Network / Platform

“We Are United” (UNITD.) Is a blog network establishment, hosting charge-free self-serving blogs and webpages. For you who may have a smaller blog and business, but still wants to be part of a community and have all of the perks that a collected blog- and sales network brings, while managing on your own.

Assignment:

– Concept Development

– Art Direction

– Logo Design

– Brand Identity / Visual Identity

– Graphic & Digital Design

– Web Design & UI / UX

* Project being uploaded to the portfolio. More info & material coming.

Branding, Art Direction, Graphic Design, Web & UI / UX, Management & Support

Client: UNITED INFLUENCERS

Influencer Marketing Agency

UNITED INFLUENCERS is a full service influencer marketing agency. Helping influencers, brands and consumers to build authentic, meaningful and profitable relations.

Assignment:

Content Manager & Graphic Designer at UNITED INFLUENCERS International, 2015 - 2018. 

During this time I worked in Production, Development & Support. Covering branding and identity for United Influencers, as well as our influencers individual branding. Wordpress on-boarding and build (webpages and blogs for our Influencers), developing new creative solutions for our technical platforms and applications, network management and maintenance - support & guidance for our influencers, clients, end-users and internally.

Tasks & responsibilities:

– Art Direction, Brand Identity / Visual Identity / Brand Maintenance

– Web Design & UI / UX

– Wordpress Onboarding & Build

– Network Management, Development / Maintenance / Quality Assurance & Support

– Content Marketing, Client Guidance & Support

– Social Media & Influencer Marketing, Guidance & Support

– Graphic & Digital Designs, Production - various forms such as: - Presentation Design - Sales Material - Marketing Concept Designs - Print Design

Objective:

Branding & Visual Identity:

Create a strong and appealing visual identity across all digital and print platforms, that stands out amongst its competition in the Influencer & Blog agency industry and screams ”premium, professionalism and on-trend”, with a content-focused and clean design.

Development:

Developing innovative and creative solutions for our technical platforms and systems, with user-friendliness and simplicity as main focus, as well as a crispy, clean and content-focused design.

On-boarding, Support & Guidance:

Create and effective on-boarding process. Keywords; professional, fun, simple, relatable, effective.

Graphic Design, Mobile Application Development, UI / UX, Branding, Management, Education & Support

Client: MIKZ / MIKZ Alliance  

Mobile Application & Digital Management Platform development

MIKZ AB is a Mobile App Development & Digital Solutions production company. Creating White-Label applications, digital management platforms and CRM solutions for the next generation of mobile marketing.

MIKZ Alliance (an initiative by MIKZ Licensing AB) is a global alliance of influencer networks, agencies and PR firms committed to making influencer marketing more open and seamless in order to drive new business opportunities and increase sales for its members. Members get a white label, full featured and hosted management platform for scalable influencer marketing – connected to the Mikz Alliance international sales network.

Assignment:

Graphic Designer & Market Manager at MIKZ AB, 2013 - 2015. 

Mikz started out as a local mobile application development company, based in Malmo, Sweden. Focusing on creating an ”find-it-all” application for brands and their campaigns. I started working at MIKZ in 2013, jumping right in to the start-up project that was MIKZ - ”A World of Brands™”, where I was working in ”Production, Development, Education & Support”. We later on expanded our business internationally, opening up franchise establishments in different parts of the world and developed our idea to including, not only just brands, but ”profiles" (now known as ”Influencers”) into the mix as well, creating a ”digital hotel” of brands and profiles wanting an exclusive app channel and marketing place - MIKZ, ”Find and follow your favorites™”. 

Some of our most famous profile collabs and app channels: Zlatan Unplugged, Messi10, The Mauler Inside, Robert Lewandowski Unlimited, Linda Hallberg- Faces, I am Persbrandt, TYRAS, Ida Warg- Wargpower, Mikkey Dee- My world with Motörhead, Foki- Behind the mind.

International Franchise Markets such as: UK, Ireland, France, Argentina, Spain, South Africa, India, Finland, Norway.

Company journey:

MIKZ Sweden - My role: I started as a Graphic Designer and Key Account Manager, working on UI/UX and app development, as well as branding, on-boarding, campaign concept developing and graphical- and digital production.

MIKZ International - My role: I later on took on the role as a Market Manager, launching and establishing our international markets, handling on-boarding and start-ups. Managing, educating, guiding and supporting ”my markets” (area of responsibility; UK, Ireland, South Africa and India), as well as continuing working on and developing new creative digital solutions for our technical platforms, applications and CRM systems.

MIKZ Alliance - My role: We expanded and specialized our business furthermore and grew into a global alliance of influencer networks, agencies and PR firms. Creating specific White-Label solutions and hosted management platforms for scalable Influencer Marketing. Partnering up and collaborating with influencer networks, such as our sister company, United Influencers.  I continued to manage markets & content, branding, app & creative solutions development, before I later moved on to new projects and challenges (United Influencers).

Tasks & Responsibilities - Overview:

– Application Design & UI / UX

– Development, Production / Guidance / Quality Assurance / Maintenance

– Key account management, Clients / Campaigns

– International Markets Management, Start-up, Education, Guidance & Support

– Concept Development & Digital Solutions

– Branding

– Marketing strategy

– Graphic & Digital Designs, Production - various forms such as: - App Channel Designs - Marketing Concept & Campaign Designs - Sales Material - Presentation Design - Print Design

Objective:

– Creating innovative and creative solutions that profits the relationships between brands and their clients. 

– Creating user-friendly interfaces and digital solutions for both company admins and end-users.

– Creating fun and personal branding of individual app and channel designs.

– Developing an inspiring, professional and effective on-boarding and start-up process.

– Evolving a creative environment for concept developments with clients and international markets.